About · Francisco Baptista

The strategies that built you are the things constraining you.

I know this because I lived it. Thirteen years in operations at Nestlé, running five calculations in every meeting, taking on everyone's problems, believing that success meant solving everything myself.

Then someone helped me see what I couldn't see alone: the precision, the control, the need to hold it all — these weren't strengths I was deploying. They were patterns that were running me. I couldn't choose differently because I couldn't see the thing I was choosing.

Once I could see it, everything shifted. Not because the pattern disappeared. Because I had a choice I didn't have before.

That shift — from “it has you” to “you have it” — is what I help other leaders find.

Francisco Baptista
Practice
Zürich, by appointment.
Sessions in English, German, Portuguese.
ICF-accredited.

Background

Where the work comes from

2009 – 2022
Operations & Supply Chain leadership — Nestlé, across Europe and Latin America. Thirteen years inside the machine.
2018 – 2022
ICF executive coaching training, parallel practice with peer leaders.
2022
Exit. Full-time coaching practice established — Zürich.
2024 – present
Becoming Leader book series. Nine volumes planned.

Begin

A conversation first.

Whether we work together is something we'll both know, after a sixty-minute fit conversation.

See the work