About · Francisco Baptista

The strategies that built you are the things constraining you.

“I'm the expert. I need to know the answers.” Somewhere on the way up, that sentence became who you are. Then the next level arrived, and it doesn't ask for answers. It needs something relational, something political, and almost nobody tells you that to your face.

I know this from the inside. Thirteen years at Nestlé in global roles. For years I built well thought out ideas and undersold them, to protect a vulnerability.

That is the work. Not adding skills. Seeing the strategy that runs you clearly enough to choose when to use it.

Francisco Baptista
Practice
Geneva. By application.
Sessions in English, German, French or Portuguese.
Coaching since 2011.

Background

Where the work comes from

2003 – 2016
Nestlé. Global Head of HR Systems, then the Global CIO Office, then Lean programme director. Thirteen years inside a 250,000-person organisation.
2011
Coaching begins, inside Nestlé’s global coaching network. A founding member.
2013
Own practice founded. Executive coaching for senior leaders, most of them referred by former clients.
2019 – 2021
Faculty roles. Coaches Training Institute (EMEA lead faculty), Climate-KIC systems leadership. Global Leadership & Innovation Award, Global Challenges Foundation, 2021.
2020 – 2021
Board member, Leadership Choices, Darmstadt. One year on the Swiss ICF board.
2023 – present
Executive coach on the corporate platforms. Lead faculty EMEA, Centre for Coaching Switzerland, in partnership with the University of Cape Town.
2026
Hoopoe Press. The Becoming Leader books, one pattern each.

Begin

A conversation first.

Whether we work together is something we'll both know, after a sixty-minute fit conversation.

Start a conversation