Francisco Baptista

The strategies that built you are the things constraining you.

I know this because I lived it. Thirteen years in operations at Nestlé, running five calculations in every meeting, taking on everyone's problems, believing that success meant solving everything myself.

Then someone helped me see what I couldn't see alone: the precision, the control, the need to hold it all — these weren't strengths I was deploying. They were patterns that were running me. I couldn't choose differently because I couldn't see the thing I was choosing.

Once I could see it, everything shifted. Not because the pattern disappeared. Because I had a choice I didn't have before.

That shift — from “it has you” to “you have it” — is what I help other leaders find.

The leaders I work with are exceptional. They got here through precision, drive, thoroughness, relentless standards. Those aren't problems to fix. They're strategies to see. And seeing them changes what's possible.

If you're reading this, you probably already know something is off. Not because you're failing — because you're succeeding in a way that costs too much. The work starts when you're ready to look at what's underneath.

Short pieces from the coaching room

No advice. No funnels. Just what I notice. Sent when something won't leave me alone.